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Do you have a Plan for your Blog? If not you really need to. Let me explain why.
There is a principle from Stephen R. Covey’s Famous Book The 7 Habits of Highly Effective People that I think is often overlooked by bloggers that is seriously impacting their blogs. What is that principle or habit that is soo often overlooked? It is the principle or habit to always begin with the end in mind. That’s right Do you know what you want? How many of you took the time before you started your blog to write down on paper not only your WHY? (Why you want to start a blog) but also your VISION for what you want your blog to become and what you want to get out of it?
Yes, it’s your WHY that is the drive that will carry you through those hard or tedious moments of blogging. It is the WHY that will determine the WHAT that you blog about. It is your WHY that will reach out to and connect with your audience. Yes your WHY is the true foundation for your blog. However, it is your Vision (knowing what you what your blog to become and what you want out of it) that will give you the needed direction to succeed with your WHY.
I can’t tell you how many times I have had bloggers ask me questions like, “What do I need to do to set up a blog?” “What platform should I use?” “Should I set up ads on my site?” “Do I need to spend money on my blog?” “Is it ok to do a sponsored post in return for a product or do I need to charge money?” “What plug in’s do I need on my site?” “Do I need to have accounts on all the main social media platforms?” “Do I need to own my own domain name?” “How can I be a successful blogger” or “What should I do next?”
Each time my answer is the same …IT DEPENDS!
Depends on what? It depends on what you want. I am reminded of one of my favorite scenes from the classic tale Alice in Wonderland. At one point in the story, Alice is at a cross road. She doesn’t know which path to take and so she turns to the Cheshire Cat (who just happens to appear at the moment of decision) for much-needed advice:
“Would you tell me, please, which way I ought to go from here?”
‘That depends a good deal on where you want to get to,’ said the Cat.
‘I don’t much care where -‘ said Alice.
‘Then it doesn’t matter which way you go,’ said the Cat.
‘- so long as I get SOMEWHERE,’ Alice added as an explanation.
‘Oh, you’re sure to do that,’ said the Cat, ‘if you only walk long enough.”
If young Alice had known what she wanted, then the Cheshire Cat would have been able to point out the proper path to get there. However, because young Alice did not know what she wanted the wise cat pointed out the truth that it didn’t matter which path she chose. How often are we like young Alice? We know we need help and advice. We even seek out advice from other successful bloggers as we go. However, because we do not have a defined vision for what we want they are unable to give us the help that we truly need. All they can do it point out the various preferred paths available and leave us to move forward to that inevitable somewhere that our choices will eventually lead.
If you are having trouble knowing what to do next with your blog or what you need to start/stop doing to be more successful, then I recommend taking a bit of time to sit down and clarify your WHY (is it the same as when you started your blog or has it changed?). Then take the time to articulate your vision for what you want. That way, when you have the opportunity to ask other bloggers for help you can start asking the right questions to help you reach your desired destination.
Once you have done this you will be amazing at how quickly you will progress toward your desired goal.
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